Marketing for contractors and home services: Be the Call When the Furnace Quits.
HVAC, plumbing, roofing and electrical marketing, with your license number on every ad that needs it.
Contractors and home services
How Homeowners Find a Contractor.
Urgent jobs start on Google, and Google screens the contractor before it shows the ad.
Read the full picture
Google's own help center says local results are mainly based on relevance, distance and popularity, and that there is no way to request or pay for a better local ranking. For a contractor that means the Business Profile has to be complete and accurate, and the reviews have to keep coming.
Most contractors work at the customer's address, not their own. Google's rule for that case is plain: if you don't serve customers at your business address, remove it from the profile and list service areas instead. Google allows up to 20 service areas, within about two hours of driving from the base, and says there should be only one profile per business. A listing per town, or a virtual office that is not staffed, breaks those guidelines.
Local Services Ads are the format where Google screens the business before it runs. Google says the screening varies by category and location and may include background, business registration, insurance and license checks. HVAC and plumbing are classed as urgent categories, so the technicians are background checked too, and roofing requires general and professional liability insurance, plus state-level licenses where local law requires them. Google has moved to a single Google Verified badge for all advertisers, and advertisers pay for leads that arrive as calls and messages.
Reviews decide the shortlist. BrightLocal's 2026 survey found 47% of consumers won't use a business with fewer than 20 reviews and 74% only care about reviews from the last three months, so a steady request routine matters more than a one-time push.
What We'd Run for a Contractor.
Profile first, then the paid placements that show your license, then the content that wins the next job.
One Profile, Address Hidden.
Set up as a service-area business with up to 20 areas, because Google allows one profile per business and no unstaffed virtual offices.
Which Channel Comes First.
We tell you which two channels we would start with, and why.
One Site, a Page per Service.
Service and town pages on your own domain, each carrying the registration and trade license numbers New Jersey requires.
Answers for the Late-Night Search.
Pages that answer what homeowners type and ask AI assistants: emergency hours, what a repair involves, and what you service.
Job-Site Footage, Edited.
Before and after footage from your own crews, cut for your profile, Instagram and Facebook.
Search Ads With the Number On Them.
Search campaigns around your service area and hours, with the registration or license number in the ad where the state requires it.
Your License Number Goes on the Ad.
New Jersey ties home improvement and trade advertising to the registration or license behind it.
Home improvement registration.
The registration number must appear on all advertisements distributed in New Jersey, and on contracts and correspondence with consumers.
Lettered on the truck.
Vehicles used for the work are marked on both sides with the contractor name and "HIC reg. #" plus the number, in one-inch lettering.
Master HVACR contractors.
All advertising includes the contractor's name and the words "Master HVACR contractor Lic. #" followed by the license number.
Master plumbers.
All advertising includes the plumber's name, a New Jersey street address and the plumbing license number, even when Google shows no address.
A planning summary, not legal advice. Your board and counsel have the final word.
The Work, in Your Own Portal.
Your portal shows each month's search work step by step, and every job-site post draft goes to you for approval.
Search Work, Step by Step.
Each monthly sweep moves through six steps, and the SEO, AEO and GEO scores are logged for every month we audit.
- 1Research
- 2Audit
- 3Fixes shipped
- 4Verified live
- 5Re-scored
- 6Report sent
One Dot per Promised Post.
A dot fills when a post we made goes out. Every draft goes to you for approval, and you can approve, send back or deny it.
- Published by us
- Went out, not credited yet
- Still to come
Your Website, Stage by Stage.
A website build shows which of six stages it is in, in plain words, from signing to launch.
- 1Signed
- 2Research
- 3Your website form
- 4Planning
- 5Building
- 6Live
Search figures come from your own Google Search Console and Analytics. We report what moved; we do not promise rankings.
Commonly Asked Questions
Batch Marketing runs search, Google Ads, Google Business Profile management, websites and job-site photo and video editing for HVAC, plumbing, roofing and electrical contractors, with the New Jersey registration or license number on every ad that needs it.
Do I have to put my HIC number on Google Ads?
Can I hide my address on Google?
Can I have a Google listing for each town I serve?
What happened to Google Guaranteed?
How far can my service area reach on Google?
Be on the Screen Before the Next Emergency Call.
Tell us what you sell and where. We will tell you which two channels we would start with, and why.