Marketing for restaurants: Fill the Tables From the Map.
Restaurant marketing built on the Google menu, the order button and the reviews diners read before they pick.
How Diners Choose a Restaurant.
The menu, the order button and the reservation now sit on the Google profile itself.
Read the full picture
Off-premises dining is weekly behavior. The National Restaurant Association's Off-Premises Restaurant Trends 2025 report found 47% of adults pick up takeout from restaurants, coffee shops, snack places or delis at least once a week, 42% use a drive-thru each week, and 37% order delivery once a week.
Google now carries most of that decision. Customers find menu items under Menu on the Business Profile, and Google lets owners add items with descriptions and prices, convert a photo or PDF of a menu into a structured one, or pick a preferred menu when it finds several sources. Order with Google shows pickup and delivery options from third-party providers or links the owner adds, and the owner can mark options as preferred. Reservations and waitlists run through a Reserve with Google provider; waitlists are only available to restaurants.
Reviews spread across more sites than before. BrightLocal's 2026 survey found consumers use an average of six review sites, that Google's share for reading reviews fell from 83% in 2025 to 71%, and that YouTube, Instagram and TikTok are gaining ground. For writing reviews, 45% of consumers left one on Google in the past year, 34% on Facebook, 24% on Yelp and 16% on Tripadvisor.
What We'd Run for a Restaurant.
Fix the profile diners order from, then give them something to watch.
A Typed Menu, Set as Preferred.
Items, descriptions and prices entered on the profile, and the right menu chosen when Google finds more than one.
Your Order Link First.
Order with Google links set up and your preferred option marked, plus a Reserve with Google provider for tables or a waitlist.
Short Video, Every Week.
Kitchen and plate footage, edited from what your team captures, for Instagram, TikTok and YouTube, where BrightLocal finds review discovery is growing.
A Menu Google Can Read.
An HTML menu on your own site instead of a PDF, since Google may transcribe menu data from your website.
Ads for the Pickup Hours.
Local search campaigns timed to the takeout and delivery windows your own order data shows.
Ask Where It Is Allowed.
Review requests for Google with no incentives. On Yelp, which tells businesses not to ask, we stick to replies.
The Rules on Menus and Reviews.
Calorie labels reach online menus for chains, and every review platform polices how you ask.
Calories on chain menus, online too.
Restaurants in a chain of 20 or more locations post calories for standard items, and menus on the internet count as menus.
No incentives for Google reviews.
Free or discounted goods in exchange for posting, changing or removing reviews is prohibited on Google.
Yelp asks you not to ask.
Yelp says its software may not recommend reviews that seem prompted or encouraged by the business.
Fake and suppressed reviews.
The FTC's review rule took effect October 21, 2024, and courts can impose civil penalties for knowing violations.
A planning summary, not legal advice. Your board and counsel have the final word.
The Work, in Your Own Portal.
Every video draft goes to you for approval in your portal, which also shows each month's search work step by step.
Search Work, Step by Step.
Each monthly sweep moves through six steps, and the SEO, AEO and GEO scores are logged for every month we audit.
- 1Research
- 2Audit
- 3Fixes shipped
- 4Verified live
- 5Re-scored
- 6Report sent
One Dot per Promised Post.
A dot fills when a post we made goes out. Every draft goes to you for approval, and you can approve, send back or deny it.
- Published by us
- Went out, not credited yet
- Still to come
Your Website, Stage by Stage.
A website build shows which of six stages it is in, in plain words, from signing to launch.
- 1Signed
- 2Research
- 3Your website form
- 4Planning
- 5Building
- 6Live
Search figures come from your own Google Search Console and Analytics. We report what moved; we do not promise rankings.
Commonly Asked Questions
Batch Marketing runs Google Business Profile management, social video, search, Google Ads and websites for restaurants, starting with the menu, ordering and reservation links on the Google profile.
Should our menu be a PDF or typed into Google?
Can customers order from our Google listing?
Can we take reservations through Google?
Can we ask customers for Yelp reviews?
Do we have to post calories online?
Put Your Menu Where the Hungry Are Looking.
Tell us what you sell and where. We will tell you which two channels we would start with, and why.