Marketing for dentists and dental practices: Fill the Chairs You Already Have.
Dental marketing built on review requests, insurance answers and AI search, written to the ADA Code and New Jersey's dental advertising rule.
How Patients Choose a Dentist.
The ADA tells patients to weigh location, hours and network, and most read reviews too, now often through AI.
Read the full picture
The ADA Health Policy Institute's Q3 2026 State of the U.S. Dental Economy found nearly two out of five dentists reported being not busy enough, up from around one quarter in Q2, and new-patient appointment waits fell to an average of 12 days. Capacity is open; the competition is for the patient.
The ADA's own patient guide on MouthHealthy tells people to ask whether the office is easy to get to, whether the hours are convenient and, if they have dental benefits, whether the dentist is in their network. Those three answers belong on the Business Profile and the website before anything else.
Reviews and AI now sit between the patient and the phone call. BrightLocal's 2026 survey found 97% of consumers read reviews for local businesses, 47% won't use a business with fewer than 20, and 74% only care about reviews from the last three months. Use of ChatGPT and other AI tools for local recommendations rose from 6% to 45% in a year, and review sites such as Healthgrades are seeing a resurgence.
Replying to those reviews is where dental practices get fined. The HHS Office for Civil Rights settled with Elite Dental Associates for $10,000 in 2019 and with New Vision Dental for $23,000 in 2022 after the practices disclosed patient information in replies to Yelp reviews. The HHS records describe replies that gave full names and detailed information about patient visits and insurance.
What We'd Run for a Dental Practice.
Answer the network question, and ask for recent reviews with no incentives attached.
The Practice and Each Dentist.
Google allows individual practitioners their own profiles, so each dentist gets one alongside the practice, with hours kept exact.
Review Requests, No Incentives.
Review requests run as a CRM workflow with no incentives attached. HHS has settled with dental practices whose Yelp replies disclosed patient information.
Insurance, Answered on the Page.
A page per plan you take and a clear new-patient path, since the ADA tells patients to ask whether a dentist is in their network.
Answers AI Assistants Can Quote.
Procedure and cost-of-care pages written for search and AI tools, within the ADA's rule that SEO stay truthful.
New-Patient Search, While Chairs Are Open.
Search campaigns for new-patient and emergency terms, sized to the capacity you actually have.
The Office Before the Visit.
Office and team footage, edited from what your staff captures, so a nervous patient sees the room before they book.
Dental Advertising Has Its Own Code.
The ADA Code, New Jersey's dental board and HIPAA all reach your ads, your site and your review replies.
"General Dentist" on every ad.
New Jersey ads carry the licensee's name and "General Dentist," and non-specialists cannot use "specialist" or "practice limited to."
Specialist means a recognized specialty.
Dentists may announce as specialists in specialties recognized by the National Commission on Recognition of Dental Specialties and Certifying Boards, or by their state, if they meet the education requirements.
SEO is allowed, if it is truthful.
The ADA Code names search engine optimization and says the techniques must comport with its ethics, which bar false or misleading advertising.
Review replies are disclosures.
HHS settled with two dental practices that revealed patient details in Yelp replies, for $10,000 and $23,000.
A planning summary, not legal advice. Your board and counsel have the final word.
The Work, in Your Own Portal.
Your portal shows the search work done each month, and every draft post goes to you for approval.
Search Work, Step by Step.
Each monthly sweep moves through six steps, and the SEO, AEO and GEO scores are logged for every month we audit.
- 1Research
- 2Audit
- 3Fixes shipped
- 4Verified live
- 5Re-scored
- 6Report sent
One Dot per Promised Post.
A dot fills when a post we made goes out. Every draft goes to you for approval, and you can approve, send back or deny it.
- Published by us
- Went out, not credited yet
- Still to come
Your Website, Stage by Stage.
A website build shows which of six stages it is in, in plain words, from signing to launch.
- 1Signed
- 2Research
- 3Your website form
- 4Planning
- 5Building
- 6Live
Search figures come from your own Google Search Console and Analytics. We report what moved; we do not promise rankings.
Commonly Asked Questions
Batch Marketing runs Google Business Profile management, search and AI search, Google Ads, websites, review requests and office photo and video editing for dental practices, with claims written to the ADA Code of Ethics and New Jersey's dental advertising rule.
Can we reply to a negative review?
Can we offer a discount for a Google review?
Can a general dentist advertise as an implant specialist?
Does SEO conflict with dental ethics?
Are patient testimonials allowed in New Jersey?
Give the New Patient a Reason to Pick You Today.
Tell us what you sell and where. We will tell you which two channels we would start with, and why.