Marketing for med spas and aesthetics practices: Be the Injector They Trust on Sight.
Med spa marketing for clients who choose on social and reviews, written to the FTC and New Jersey's medical advertising rule.
How Clients Choose a Med Spa.
Aesthetics clients vet the provider on social media and review sites before they book.
Read the full picture
The American Society for Dermatologic Surgery's 2025 consumer survey found 70% of respondents were considering a cosmetic procedure, nearly half said a provider's social media presence affects their decision to schedule, and 94% use rating and review websites to choose a provider.
Demand sits in the treatments a med spa offers. The American Academy of Facial Plastic and Reconstructive Surgery reports non-invasive treatments account for 80% of all procedures, the most popular being neurotoxins and fillers, and that 57% of its surgeons see more patients under 30 requesting cosmetic procedures or injectables.
Trust is the product. The FDA warned in 2024 that counterfeit versions of Botox had been found in multiple states and given to consumers for cosmetic purposes, and it states that needle-free devices are not approved for injecting dermal fillers. Content that shows who injects, what product is used and where it comes from answers the question clients are already asking.
Paid search has its own gate. In the U.S., Google lets advertisers use prescription drug terms such as Botox in ads and landing pages, but requires certification to keyword-target them.
What We'd Run for a Med Spa.
Social and reviews first, because that is where the client decides.
Injector-Led Content, Weekly.
Instagram and TikTok built around the people who treat, since nearly half of ASDS survey respondents weigh a provider's social presence.
Before and After, Disclosed.
Consented, unretouched results with the expected-results disclosure the FTC Endorsement Guides call for when a result is not typical.
Reviews on the Sites Clients Check.
A request routine across Google and the review sites 94% of ASDS survey respondents use, with no incentives tied to sentiment.
Built Around the Treatment and the Provider.
Google requires certification to keyword-target prescription drug terms like Botox, so campaigns are written around the treatment and the provider.
Safety Answers AI Can Cite.
Pages on who injects, what product you use and how it is sourced, written for search and AI assistants.
Book From the Treatment Page.
A treatment page per service with the booking link on it and the required testimonial disclaimers built in.
What You Can Say About Results.
The FTC and New Jersey's medical board both regulate before and after photos and testimonials.
No guarantees, ever.
Any guarantee of results from any procedure is prohibited in New Jersey medical advertising, and clinical photographs in an ad must not be false or misleading.
Paid testimonials say so.
A compensated testimonial carries "COMPENSATION HAS BEEN PROVIDED FOR THIS TESTIMONIAL," plus the rule's suitability and risk statements.
Atypical results need context.
When a result shown is not typical, the FTC says the ad should clearly disclose the generally expected result.
Botox is a restricted drug term.
Prescription drug terms may appear in U.S. ads, but keyword targeting them requires Google certification.
A planning summary, not legal advice. Your board and counsel have the final word.
The Work, in Your Own Portal.
Every before and after draft goes to you for approval in your portal, so you can check the disclosures.
Search Work, Step by Step.
Each monthly sweep moves through six steps, and the SEO, AEO and GEO scores are logged for every month we audit.
- 1Research
- 2Audit
- 3Fixes shipped
- 4Verified live
- 5Re-scored
- 6Report sent
One Dot per Promised Post.
A dot fills when a post we made goes out. Every draft goes to you for approval, and you can approve, send back or deny it.
- Published by us
- Went out, not credited yet
- Still to come
Your Website, Stage by Stage.
A website build shows which of six stages it is in, in plain words, from signing to launch.
- 1Signed
- 2Research
- 3Your website form
- 4Planning
- 5Building
- 6Live
Search figures come from your own Google Search Console and Analytics. We report what moved; we do not promise rankings.
Commonly Asked Questions
Batch Marketing runs social media, photo and video editing, review requests, Google Ads and websites for med spas, with before and after content and testimonials carrying the disclosures required by the FTC and New Jersey's medical advertising rule.
Can we post before and after photos?
Can we bid on Botox in Google Ads?
Can we promise results?
Can we pay a client or influencer for a testimonial?
Why does product sourcing belong in our marketing?
Earn the Follow, Then the Appointment.
Tell us what you sell and where. We will tell you which two channels we would start with, and why.