Marketing for real estate agents: Stay the Agent They Recommend.
Real estate marketing for the referral, the online home search and the fair housing rules that govern every ad.
Real estate agents
How Buyers Find an Agent.
Buyers find their agent through people they know and their home on the internet.
Read the full picture
The National Association of Realtors' 2024 Profile of Home Buyers and Sellers found 40% of all buyers found their agent through a friend, neighbor or relative, and 51% of first-time buyers relied on their personal network. Among repeat buyers, 37% found their agent by referral and 21% used an agent they had worked with before.
The search itself starts on a screen. In the same report, 43% of buyers said their first step was looking at properties online and 21% contacted an agent first, and 51% found the home they bought through an online search against 29% through an agent. NAR's 2025 release adds that 88% of buyers used an agent or broker and 91% would use their agent again or recommend them.
So an agent's marketing does two jobs: keep past clients' recommendations easy to act on, and put the agent's listings and neighborhood knowledge where the online search happens. Both run under the Fair Housing Act's advertising rule, Google's limits on targeting housing ads, and New Jersey's requirement that the broker's name appears in every ad.
What We'd Run for an Agent.
Listing media and neighborhood content for the online search, reviews for the referral.
Listing Media for the Online Search.
Edited photo and video for each listing, since most buyers found the home they bought online, per NAR.
Neighborhoods, Described Not Profiled.
Town and neighborhood pages that describe the property and the place, never the people who should live there.
Reviews for the Referral.
A complete profile and a review routine, so the friend's recommendation checks out when the buyer looks you up.
Housing Ads, Targeted Legally.
Campaigns built without the age, gender, family status or ZIP targeting Google bars for U.S. housing ads.
Broker Name on Every Post.
Social templates with your licensed name and your broker's business name, as New Jersey requires.
An Agent Site That Discloses.
A site with the brokerage name and office phone where the state requires them, and listing pages built for search.
Fair Housing Rules Cover Every Ad.
Federal law, Google's ad policy, the NAR Code and the New Jersey Real Estate Commission all reach your marketing.
No preference in the ad.
Advertising a dwelling with any preference, limitation or discrimination based on a protected class is unlawful, in any medium.
Restricted targeting on Google.
U.S. housing ads cannot target by age, gender, marital or parental status, or by ZIP code.
The broker's name, every time.
Salesperson advertising includes the name you are licensed under and your broker's regular business name, internet ads included.
A true picture.
REALTORS present a true picture in their advertising and make their status as real estate professionals readily apparent.
A planning summary, not legal advice. Your board and counsel have the final word.
The Work, in Your Own Portal.
Every listing post draft goes to you for approval in your portal, so you can check the broker name and wording.
Search Work, Step by Step.
Each monthly sweep moves through six steps, and the SEO, AEO and GEO scores are logged for every month we audit.
- 1Research
- 2Audit
- 3Fixes shipped
- 4Verified live
- 5Re-scored
- 6Report sent
One Dot per Promised Post.
A dot fills when a post we made goes out. Every draft goes to you for approval, and you can approve, send back or deny it.
- Published by us
- Went out, not credited yet
- Still to come
Your Website, Stage by Stage.
A website build shows which of six stages it is in, in plain words, from signing to launch.
- 1Signed
- 2Research
- 3Your website form
- 4Planning
- 5Building
- 6Live
Search figures come from your own Google Search Console and Analytics. We report what moved; we do not promise rankings.
Commonly Asked Questions
Batch Marketing runs listing photo and video editing, search, social, Google Business Profile management and housing-compliant ads for real estate agents, with fair housing language and New Jersey broker disclosure built in.
Does every ad need my brokerage name?
Can I target first-time buyers by age on Google?
Which listing words cause fair housing problems?
How do most buyers find their agent?
Do I have to say I am a REALTOR in social posts?
Be the Name the Neighbor Passes Along.
Tell us what you sell and where. We will tell you which two channels we would start with, and why.